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"But I do think that industry is at an inflection point for massive change. Not just an evolutionary change."

Apple hired former Tesla Motors vice president of vehicle engineering Chris Porritt to work on special projects related to the tech giant’s electric car initiative, website Electrek reported, without saying where it got the information.

Porritt would become Apple’s most senior “car guy” and a likely candidate to lead the company’s secretive electric vehicle project code-named Titan, according to online technology website Electrek and its sister publication 9to5Mac.

Porritt would replace Steve Zadesky, the executive who had been leading Apple’s car initiative but who was reported in January to be leaving the company.

"We are making the investment for a number of strategic reasons, including a chance to learn more about certain segments of the China market," he said. "Of course, we believe it will deliver a strong return for our invested capital over time as well."