Bram no BS
Publié : 05 avr. 2019 07:15
Interview très intéressante du boss: https://www.autocar.co.uk/car-news/indu ... bram-schot
C'est très no nonsense, no BS.
Morceaux choisis:
“I found that we had a very, very overloaded cycle plan. The offering was extremely complex. We wanted to have a solution for every requirement of a customer. We have customer centricity but in the end, I think we overdid a little bit."
"I saw cars with 2% take-rate – so I said, ‘what’s the reason for developing that one?’ It’s just for a little piece of customer segment. I will not do that anymore. From 2018 to 2019, I took 27% of the complexity out of the product programme in variants and trims."
“I will go further than that. I will not tell you when but I’m really thinking about which models will not have follow-up models. But also the engine choice. Perhaps I could decide to electrify one and not give them diesel or petrol engines anymore."
"I cannot afford to be in every country in every customer channel, in every derivative, offering manual gearshifts in cars costing €70,000. So I took out a lot of those choices and everybody is coping with that.”
“Autonomous driving will mean standardised technology adopted across the industry and probably not too much opportunity to differentiate the brand. I have to consider how much I want to invest or how much to co-operate with competitors. At the same time, I think the industry probably underestimated the complexity of bringing autonomous driving to market and everything that has to be done to make sure that everything driving on the road is safe. It will come, but not as fast as we think.”
“If you look at electrification, it means more expensive cars, but also we need to invest in petrol and diesel engines in the next few years, which will also increase prices so mobility in general will be more expensive. The question is: are people going to settle for different kinds of cars, are people going to settle for different kinds of brands, are people going to settle for the same car but a different engine? What does it mean for sharing? I don’t know."
"In the end, it’s always better to sell cars in shared mobility than no cars. There are some predictions that 70% of the population will be in big cities. It’s impossible that cities can have enough cars to transport all the people. Ultimately, there will be an end to growth in mobility. I’m absolutely sure. We are not talking three or four years' time, but if we want to make the planet green and sustainable, then it’s not only about the transport we use or the powertrain we opt for but about travelling less, changing our behaviour. Do we need transportation? Can we work from home?”
C'est très no nonsense, no BS.
Morceaux choisis:
“I found that we had a very, very overloaded cycle plan. The offering was extremely complex. We wanted to have a solution for every requirement of a customer. We have customer centricity but in the end, I think we overdid a little bit."
"I saw cars with 2% take-rate – so I said, ‘what’s the reason for developing that one?’ It’s just for a little piece of customer segment. I will not do that anymore. From 2018 to 2019, I took 27% of the complexity out of the product programme in variants and trims."
“I will go further than that. I will not tell you when but I’m really thinking about which models will not have follow-up models. But also the engine choice. Perhaps I could decide to electrify one and not give them diesel or petrol engines anymore."
"I cannot afford to be in every country in every customer channel, in every derivative, offering manual gearshifts in cars costing €70,000. So I took out a lot of those choices and everybody is coping with that.”
“Autonomous driving will mean standardised technology adopted across the industry and probably not too much opportunity to differentiate the brand. I have to consider how much I want to invest or how much to co-operate with competitors. At the same time, I think the industry probably underestimated the complexity of bringing autonomous driving to market and everything that has to be done to make sure that everything driving on the road is safe. It will come, but not as fast as we think.”
“If you look at electrification, it means more expensive cars, but also we need to invest in petrol and diesel engines in the next few years, which will also increase prices so mobility in general will be more expensive. The question is: are people going to settle for different kinds of cars, are people going to settle for different kinds of brands, are people going to settle for the same car but a different engine? What does it mean for sharing? I don’t know."
"In the end, it’s always better to sell cars in shared mobility than no cars. There are some predictions that 70% of the population will be in big cities. It’s impossible that cities can have enough cars to transport all the people. Ultimately, there will be an end to growth in mobility. I’m absolutely sure. We are not talking three or four years' time, but if we want to make the planet green and sustainable, then it’s not only about the transport we use or the powertrain we opt for but about travelling less, changing our behaviour. Do we need transportation? Can we work from home?”